Halloween Day is usually one of the top five peak events in Korea’s distribution industry. However, this year, the atmosphere feels unusually subdued. With Halloween just a week away, retailers and consumers notice the quiet mood across shopping districts and stores.
Lingering Effects After Itaewon Disaster
It has been three years since the tragic ‘Itaewon disaster,’ yet its impact continues to influence public sentiment. Many businesses and shoppers remain cautious, leading to less festive activity than in previous years. Shops that once showcased vibrant Halloween decorations and promotions have scaled back their efforts. Instead, they choose a more reserved approach to the holiday out of respect and sensitivity.
Retail Trends Reflect Changing Consumer Sentiment
The distribution industry typically relies on Halloween for a significant boost in sales. Costumes, decorations, and party supplies often fly off the shelves. This year, however, retailers report lower demand and reduced foot traffic. Many attribute this shift to continued remembrance and reflection after the Itaewon tragedy. While some specialty shops still offer Halloween-themed products, the overall market tone remains restrained.
As Korea moves forward, both businesses and consumers hope for brighter, safer celebrations in the future. For now, Halloween 2024 signals a more reflective time for the distribution industry.
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