Halloween shoppers remain undeterred by economic worries as a new National Retail Federation (NRF) survey reveals. While 79% of Americans expect price increases this fall due to tariffs, retailers across Kentucky and the nation are preparing for what could be the most lucrative Halloween season ever. The NRF’s latest forecast predicts that consumers will spend an all-time high of $13.1 billion this year on costumes, decorations, and candy.
Retailers are stocking shelves with the latest Halloween trends and planning for increased demand, signaling their confidence in shoppers’ willingness to celebrate. Consumers are prioritizing holiday fun, even as they brace for higher prices at the checkout. Industry experts believe that the excitement for Halloween festivities and the tradition of dressing up, decorating homes, and hosting parties will drive spending to new heights.
What This Means for Shoppers
Despite economic uncertainties and anticipated price hikes, Americans are eager to keep the Halloween spirit alive. By shopping early and looking for deals, consumers can still enjoy the festivities without breaking the bank. This year’s Halloween is shaping up to be one for the record books, both in spending and celebration.
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