Understanding the Trend
Despite fears of a ‘vibecession’, Americans continue to splurge on Halloween. Retailers anticipated a downturn, yet spending on candy, costumes, and pumpkins remains robust. This year, consumers are embracing the holiday with open wallets.
Even in uncertain economic times, Halloween spending shows resilience. Many families prioritize festive experiences, leading to increased sales across the board. Retailers can breathe a sigh of relief as Halloween spending defies expectations.
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