Artificial Intelligence (AI) is revolutionizing the way companies interact with consumers online. AI-driven dark patterns are becoming more sophisticated and challenging to resist. These manipulative designs exploit user behavior to steer decisions in favor of the company, often at the expense of the consumers’ well-being.
Despite the growing concern over these tactics, initiatives like Fair Patterns are emerging to promote ethical design practices. Advocates urge businesses to consider the ethical implications of their digital strategies and prioritize transparency in user interactions. As AI continues to evolve, it is crucial for companies to adopt ethical design to safeguard consumers from manipulation.