Understanding H&M’s Current Position
H&M faces significant challenges in the retail market today. The company’s growth has slowed, and it grapples with intense competition from both established and emerging brands. This environment raises questions about its future prospects.
To navigate these challenges, H&M must identify its strengths and weaknesses. Analyzing the SWOT framework can offer insights into potential opportunities for growth and the threats it faces in the market. Understanding these dynamics will be crucial for H&M as it aims to maintain its market share.
