Helena Helmersson’s Insights on Sustainability
At the recent World Retail Congress 2025 in London, Helena Helmersson, the former CEO of H&M, shared valuable insights on the evolution of sustainability in the fashion industry. She emphasized the importance of moving beyond the initial hype surrounding sustainable practices and focusing on long-term strategies that truly benefit the planet.
Helmersson’s talk highlighted the need for brands to adopt more authentic and transparent practices. She pointed out that the fashion industry must commit to measurable actions rather than temporary marketing campaigns. As consumers become increasingly aware of sustainability issues, they demand genuine efforts from brands. This shift calls for a collaborative approach within the industry to drive meaningful change.
