Hoka has just expanded its presence in Berlin with the opening of its second flagship store in the city. You’ll now find the new Hoka destination at the bustling Hackescher Markt, right in the heart of Germany’s vibrant capital. The store spans a cozy yet dynamic 89 square metres, packed full of their signature running shoes and stylish sportswear for fitness lovers and street style enthusiasts alike.

The flagship location brings top-tier Hoka gear closer to Berlin’s active community, making it easier than ever to gear up for your next run or workout. With its eye-catching design and prime location, it’s set to become a hotspot for sneakerheads and athletes. Whether you’re a marathon veteran or just enjoy a casual jog, you’ll find something to amp up your stride. Honestly, with so many choices, even the most loyal couch potatoes might be tempted to hit the pavement!
Why Berlin?
Berlin’s energetic spirit and passion for fitness make it the perfect city for Hoka to strengthen its footprint. As the brand continues to grow, expect more exciting launches and community events. If you’re in the area, swing by Hackescher Markt and see what all the buzz is about. Who knows? You might just find your new favorite pair of kicks.