A24’s Genius Marketing: Timothée Chalamet’s Zoom ‘Meltdown’ Goes Viral
A24 has once again proven it’s the master of unconventional marketing. The indie film studio took what looked like an awkward Zoom meltdown with Timothée Chalamet and spun it into a viral sensation. In a staged video, Chalamet fumbles through a virtual meeting, only for the chaos to become the talk of the internet. The campaign brilliantly promotes Marty Supreme, the studio’s latest quirky project.
Unconventional, Memorable, and Hilarious
If you thought your last Zoom call was embarrassing, spare a thought for Timothée—or at least his on-screen persona! A24’s bold promo strategy not only got people talking but also showcased the studio’s willingness to break the mold. The viral stunt has fans laughing, sharing, and—most importantly—paying attention to Marty Supreme. It’s one of those rare marketing moments where you wonder, “Was that a disaster or pure genius?” (Spoiler: It’s genius.)
Sometimes, the best way to sell a story is to make everyone believe it’s falling apart. Bravo, A24, for turning an awkward moment into marketing gold.