How AI and Influencers are Shaping News Consumption in India

The Rise of AI in News Consumption

Recent findings from the 2025 Digital News Report reveal a significant trend: Indians are increasingly turning to artificial intelligence for their news. This shift indicates a broader global movement where technology and digital platforms redefine how information is consumed. AI tools offer personalized news feeds, ensuring that users receive content tailored to their interests.

AI Influencers in News

Moreover, the report highlights how influencers are also capturing larger audiences. These digital creators play a crucial role in news dissemination, often bridging the gap between traditional media and the younger demographic. Their ability to engage and connect with followers makes them powerful news sources. As a result, a new era of information sharing is emerging, where traditional news outlets must adapt to this evolving landscape.