The fashion world stands on the brink of a remarkable transformation, and the Kantar 2026 report has just dropped some bold predictions. According to the report, Artificial Intelligence (AI), retail media, and the rising concept of ‘treatonomics’ will soon reshape the way we view, buy, and interact with fashion. If you thought TikTok trends came fast and furious, just wait until algorithms start styling your wardrobe in real-time!
AI and Retail Media: The Game Changers
The Kantar report highlights how data quality and algorithmic visibility are set to become the new gold standards for fashion brands. Brands that master these elements will gain access to micro-communities, tapping into hyper-targeted consumer groups. Think of it as fashion’s answer to the Spotify playlist – but for your closet. Meanwhile, retail media will allow brands to reach shoppers directly within digital storefronts, making the online shopping experience more personalized than ever.
‘Treatonomics’ and the Future of Shopping
But wait, there’s more! The rise of ‘treatonomics’ means consumers will seek small, feel-good purchases – even in uncertain economic times. So, expect your next impulse buy to come with a side of dopamine. If fashion brands can keep up with this pace of change, they just might make shopping not only smarter but a whole lot more fun. Who knew data and dopamine could be the ultimate style duo?