Artificial intelligence is transforming how we search online, but human behavior still drives what matters most. In a recent statement, Google’s Liz Reid highlighted a crucial trend: while AI powers search engines, it’s the changing habits of people—especially younger users—that truly shape search trends.
The Rise of Creators and New Search Habits
Younger audiences now prefer getting information from creators rather than traditional sources. This shift means platforms like YouTube and TikTok are becoming search engines in their own right. AI enhances how these platforms deliver results, but users increasingly value content from trusted personalities. As a result, search engines adapt to feature creator-driven content more prominently.
AI: The Engine, Not the Driver
While AI makes search faster and smarter, it’s the evolving preferences of users that direct the future of search. Search companies must keep pace with how people want to find and consume information. By understanding this balance, tech companies can ensure that their platforms remain relevant in a rapidly changing digital world.
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