Colour trade marks have become a powerful tool for fashion designers aiming to set their brands apart. The recent case of Charli XCX’s bold ‘Brat Green’ has brought this topic into the spotlight, showing how a single shade can become synonymous with an entire aesthetic or collection.
Why Colour Trade Marks Matter in Fashion
Fashion brands often use signature colors to create instant recognition. Think of Louboutin’s red soles or Tiffany’s distinctive blue. Registering a colour as a trade mark gives designers exclusive rights to use that specific hue in the fashion space. This not only protects their creative identity but also prevents competitors from using similar shades to confuse customers.
Key Lessons for Designers
To protect a color as a trade mark, designers need to prove that their chosen shade is distinctive and closely associated with their brand. Consistently using a color across collections and in marketing materials helps build this association. Additionally, designers should monitor the market to ensure no one else is using their signature color, and take legal action if necessary.
By understanding the value and process of colour trade marks, designers can transform a simple shade into a powerful brand asset.
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