Hyundai’s tech chief reveals how software can transform the driving experience. In an exclusive interview, the automaker outlines a bold new direction for its vehicles. Hyundai believes that software will play a central role in redefining what cars can do. This approach goes beyond hardware—Hyundai aims to deliver updates and new features through software, fundamentally changing how drivers interact with their cars.
Genesis Magma: The Future of Performance
Hyundai’s luxury arm, Genesis, is preparing to launch its performance brand, Magma. The tech boss explains that Magma will harness cutting-edge software to offer unmatched driving dynamics and personalization. Over-the-air updates will keep cars fresh and exciting long after they leave the showroom. This strategy gives owners access to the latest features, safety improvements, and performance tweaks.
The Road Ahead for Hyundai
With this vision, Hyundai is not just building cars—it’s creating platforms for continuous innovation. As the automotive industry shifts towards electrification and connected technology, Hyundai’s software-first approach places them at the forefront of the revolution.
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