AI Transforming the Travel Industry
Artificial Intelligence (AI) is reshaping the travel landscape in India. We engaged with executives from five leading online travel agencies (OTAs) to explore their innovative uses of AI. Their insights reveal significant changes in operational efficiency and customer engagement.
These OTAs are not just adopting AI for marketing but also for enhancing user experience. They utilize AI algorithms to analyze customer preferences. This enables them to offer personalized travel recommendations. Moreover, AI chatbots are assisting in customer service, providing instant support and improving satisfaction rates. The impact of AI is clear: it streamlines operations and drives growth.
