How LinkedIn Uses Generative AI to Power People Search for 1.3 Billion Users

LinkedIn’s AI Revolution: A Recipe for Success

LinkedIn has taken people search to the next level. Their new generative AI ‘cookbook’ shows how their engineers scaled search capabilities to serve a whopping 1.3 billion users. By cleverly distilling their AI models down to just 220 million parameters, LinkedIn achieved a 10x increase in throughput. That’s a lot of brains working behind the scenes—without burning a hole in the server room!

LinkedIn generative AI scaling people search

This AI-powered transformation means users can now find connections, jobs, and opportunities faster than ever before. LinkedIn’s engineers have essentially created a ‘cookbook’—a step-by-step guide—so that their generative AI runs more efficiently and cost-effectively. The real magic is in the details: streamlined models, improved throughput, and a better experience for every user. It’s like finding the perfect recipe for networking success—except this one is powered by silicon, not flour.

What’s Next for LinkedIn’s AI?

As AI keeps evolving, LinkedIn shows no signs of slowing down. Their approach could set the standard for other tech giants looking to scale big without losing performance. Let’s just hope their AI doesn’t start recommending us as “potential connections” to our exes—now that would be a real test of intelligence!

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