Understanding Netflix Korea’s Approach
Don Kang, the VP of content at Netflix Korea, emphasizes the importance of a local-first strategy that has propelled Korean shows like ‘Squid Game’ to international acclaim. This strategy enables the platform to connect with local audiences while also appealing to viewers globally. By focusing on culturally relevant stories, Netflix successfully showcases the rich narratives that resonate deeply with various demographics.
Kang’s insights reveal how prioritizing local content not only satisfies national audiences but also captures the attention of international viewers. This approach has led to the success of numerous Korean dramas, highlighting the value of cultural authenticity in storytelling. As Netflix continues to invest in local productions, the streaming giant proves that a tailored strategy can lead to remarkable global success.
