Experts Advocate for Ethical AI Practices
During the recent National Public Relations Day 2025 celebrations at IIT-Bhubaneswar, experts emphasized the critical need for responsible use of Artificial Intelligence in the field of public relations. The Public Relations Society of India (PRSI), Bhubaneswar Chapter, organized this significant event to address the growing integration of AI technologies in communication strategies. Professionals in the industry shared insights on how AI can enhance PR efforts while ensuring ethical standards are maintained.
As AI continues to evolve, PR professionals must adopt responsible practices. This includes understanding the implications of AI-generated content and its potential impact on public perception. Experts urged practitioners to leverage AI tools thoughtfully, ensuring transparency and accountability in their communications. By prioritizing ethical considerations, the PR industry can build trust and maintain credibility with audiences.
