Shift in Automotive Strategy
Ineos Automotive CEO Lynn Calder believes that the automotive industry should focus on lower emission vehicles rather than pushing for a zero-emission standard. Calder argues that attempting to achieve a ‘one-tech’ solution is hindering innovation and progress in the car industry.
Calder emphasizes the importance of diversity in vehicle technology. By advocating for lower emissions, Ineos aims to maintain a balance between environmental responsibility and vehicle performance. This approach could potentially lead to a more sustainable future for the auto industry, allowing for various technologies to coexist and thrive.
