Instagram is shaking up its interface to stay ahead in the short-form video race. The social media giant is currently testing a major redesign of its home tab for selected users in India and South Korea. This update aims to make Reels and Direct Messages (DMs) more prominent, reflecting the features that drive the most engagement on the platform.
What’s Changing in Instagram’s Layout?
With this experimental layout, Instagram places Reels and DMs front and center on the home screen. The goal is to streamline content discovery and make it easier for users to access the most popular features. Instagram is clearly targeting users who love short, engaging videos and instant conversations, positioning itself as a direct competitor to platforms like TikTok.
Why This Move Matters
Instagram’s redesign is a strategic play to increase user engagement and maintain its relevance in the ever-changing social media landscape. By testing the new layout in India and South Korea, Instagram is gathering feedback from markets known for high social media activity. If successful, this update could roll out globally, shaping how millions interact with the platform daily.
