Instagram is testing an exciting new Picture-in-Picture (PiP) feature for its Reels platform. This update allows users to continue watching Reels in a smaller floating window while multitasking on their devices. The company aims to increase user engagement and retention with this enhancement, making it easier for viewers to stay entertained without pausing their other activities.
Enhanced Multitasking Experience
With Picture-in-Picture, Instagram users can watch Reels while browsing other apps or tasks on their phones. This feature is currently under testing and promises a smoother user experience, aligning Instagram with similar video platforms that already offer PiP functionality.
What This Means for Instagram Users
By introducing this feature, Instagram hopes to keep users engaged for longer periods, increasing the likelihood of them discovering more content. The move is part of Instagram’s ongoing efforts to stay ahead in the competitive short-form video market. If this test proves successful, users can expect a broader rollout soon.
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Storyboard18: Instagram tests Picture-in-Picture feature for Reels
