J.Jill Names Viv Rettke as First-Ever Chief Growth Officer
J.Jill has made a bold move by appointing Viv Rettke as its inaugural Chief Growth Officer. This marks a significant step for the women’s fashion retailer as they aim to accelerate their brand’s expansion and strengthen their market presence. Rettke will be responsible for orchestrating a comprehensive growth strategy that covers all aspects of the business, including brand development, marketing, and customer engagement.
With this new position, J.Jill signals its commitment to innovation and a more integrated approach to growing its customer base. Viv Rettke brings a fresh perspective and a wealth of experience to the table, ready to weave together brand vision and data-driven strategies. Let’s just say, if growth were an Olympic sport, Rettke might just be J.Jill’s new gold medalist!
In an industry that’s always evolving, J.Jill’s move to invest in a Chief Growth Officer shows they’re not just keeping up—they’re aiming to set the pace. It’s an inspiring step for the company and a sign that exciting things are on the horizon for J.Jill fans.