Jérôme Dreyfuss Takes a Bold Step
After more than 20 years in the industry, Jérôme Dreyfuss has made a significant move by launching its first standalone store outside France. This expansion highlights the brand’s commitment to its values while adapting to new markets. Dreyfuss emphasizes his aversion to following fleeting trends, stating, “I hate doing trendy things.” This philosophy underpins the brand’s identity and sets it apart in the competitive fashion landscape.
As the brand forges ahead, it remains dedicated to its core principles of quality and craftsmanship. The new store is not just a retail space; it represents a vision where the essence of the brand is preserved, even as it reaches new audiences. Dreyfuss believes that true fashion should not be dictated by trends but should resonate with timeless elegance and authenticity.
