& Other Stories unveils a bold new branding direction under the creative leadership of Jonathan Saunders. The fashion label, known for its contemporary style, has introduced fresh visual elements and a vibrant design approach. The debut of the Autumn/Winter 2025 (AW25) collection marks Saunders’ first major influence since joining the brand.
Jonathan Saunders Brings a Retro Vibe
The AW25 collection channels the spirit of the 60s, 70s, and 90s with a modern twist. Expect to see bold colors, vintage-inspired silhouettes, and unique patterns that reflect Saunders’ creative vision. The rebranding also features updated logos and sleek visual identities, setting a new tone for the brand’s future collections.
A New Era for & Other Stories
Fashion enthusiasts can look forward to a distinct blend of nostalgia and innovation in every piece. Jonathan Saunders’ arrival signals a new era, merging heritage influences with contemporary fashion. This refresh aims to excite loyal customers and attract new audiences who appreciate creative, era-blending style.
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FashionUnited – & Other Stories unveils new branding under Jonathan Saunders
