Artificial Intelligence (AI) is transforming the fashion industry at lightning speed. At Alvanon’s 3D Tech Fest 2025, Hun Kim, Design Director at Karl Lagerfeld, emphasized that AI has evolved from a mere experiment to a vital necessity for brands that want to stay relevant. He explained how Karl Lagerfeld now integrates Generative AI (GenAI) as a core creative partner, not just a supporting tool.
AI—From Experiment to Creative Necessity
Hun Kim has witnessed firsthand how AI empowers designers to break creative barriers. Instead of replacing human creativity, GenAI acts as a collaborator, helping teams at Karl Lagerfeld brainstorm, visualize, and iterate designs faster than ever before. Kim believes that embracing AI tools is essential for brands to compete and innovate in an industry that never stands still.
The Future of Fashion with AI
According to Kim, AI’s role in fashion will only grow stronger. He encourages designers and brands to view AI not as a threat, but as a creative ally that can elevate design processes and ignite new ideas. As the fashion world leans into digital transformation, AI will shape how brands like Karl Lagerfeld set trends, deliver collections, and inspire the next generation of creatives.
Sources:
FashionUnited: Hun Kim on AI at Karl Lagerfeld
