Kering and Shanghai Fashion Week have teamed up to launch the innovative CRAFT programme, an initiative dedicated to supporting China’s emerging creative talent in the realms of fashion, craftsmanship, and technology. This collaboration promises to nurture the next generation of designers and artisans, blending traditional Chinese artistry with cutting-edge innovation. The move marks an exciting chapter for the Chinese fashion scene, as both global luxury powerhouse Kering and Shanghai’s premier fashion event unite to empower local talent.
Empowering the Future of Chinese Fashion
CRAFT aims to offer mentorship, resources, and exposure to up-and-coming designers. The partnership signals a strong commitment to fostering creativity and technological prowess within China’s fast-evolving fashion industry. With global brands increasingly looking to China for both inspiration and innovation, this initiative sets the stage for a new wave of influential talent.
Honestly, if fashion had a superhero league, CRAFT would be its newest recruit—saving creativity one stitch at a time! Get ready for a fresh burst of style and ingenuity straight from the heart of China’s creative scene.