Kontoor Brands Expands Its Portfolio
Kontoor Brands has officially finalized its $900 million acquisition of Helly Hansen, marking a significant step in its growth strategy. This acquisition allows Kontoor to enhance its presence in the outdoor and workwear markets, leveraging Helly Hansen’s reputation for high-quality performance apparel.
This acquisition not only boosts Kontoor’s market share but also strengthens its portfolio with a brand known for innovative outdoor gear. As the demand for outdoor apparel continues to rise, this strategic move positions Kontoor for future success in a competitive landscape.
