The Rise of Labubu Monsters
Chinese toymaker Pop Mart has unleashed a sensation with its Labubu monster dolls. These adorable creatures have captured hearts globally, adorning the handbags of stars like Rihanna and Dua Lipa. The excitement surrounding these dolls has sparked an unprecedented frenzy among fans, leading to break-ins and brawls as eager shoppers fight to get their hands on these coveted toys.
In 2022, market experts began to pay attention to Pop Mart’s ambitions. The company aimed to expand its presence beyond China, including a notable launch in London. Camille Gaujacq, a specialist in Chinese market research, discussed the potential of Pop Mart achieving its goal of surpassing 50 percent market share in the collectible toy segment. This reflects a significant shift in Chinese pop culture and its influence on global trends.
