London Fashion Week 2024 started with a bang as H&M hosted a dazzling event at 180 Strand. The fashion giant set the stage with a collection that captured the rebellious energy of the late ’90s, blending nostalgia with modern Gen-Z flair. Lila Moss, the rising fashion star, stunned onlookers with her striking presence and effortless style, embodying the event’s youthful spirit.
Lola Young Delivers an Unforgettable Performance
Adding to the excitement, Lola Young surprised the crowd with a powerful performance of her hit Gen-Z anthem, “Messy.” The soulful artist’s voice gave everyone goosebumps, perfectly complementing the event’s edgy vibe. The night’s blend of fashion, music, and celebrity presence made H&M’s takeover one of the most memorable moments of the season.
Rebellious Style Meets Gen-Z Energy
The collection’s bold looks and fearless attitude echoed throughout the venue, while the collaboration between Lola Young and Lila Moss showcased H&M’s commitment to both style and cultural relevance. London Fashion Week’s opening night proved that H&M knows how to make a statement.
Sources:
Vogue – Lola Young and Lila Moss Helped H&M Kick Off London Fashion Week
