Patrizio Bertelli, chairman of Prada Group, has officially confirmed that his son, Lorenzo Bertelli, will step in as the future CEO of the iconic Italian fashion house. This marks a significant transition in leadership for the globally renowned brand.
Leadership Transition at Prada
The announcement secures the Bertelli family’s legacy within Prada. Lorenzo Bertelli has been actively involved in the company since 2024, preparing to take on this new responsibility. Patrizio’s confidence in his son’s vision and expertise signals a new era for Prada, blending tradition with innovation.
The Future of Prada under New Leadership
Lorenzo’s rise signals continuity and a fresh perspective for the luxury label. Insiders expect him to build on Prada’s heritage while steering the brand towards a modern, sustainable future. The fashion industry watches eagerly as a new chapter unfolds for Prada Group.
Sources:
fashionunited.com
