In an unexpected move, Luca de Meo takes the helm at Kering as the new CEO. Known for his remarkable ability to revitalize car brands, he now faces the daunting task of rejuvenating the luxury fashion giant. His immediate focus will be on revitalizing Gucci, a key player in Kering’s portfolio, amid growing concerns about its brand identity.
The Challenge Ahead
De Meo’s appointment comes at a critical juncture for Kering. The luxury market faces intense competition and changing consumer preferences. His experience in the automotive sector may provide fresh perspectives. However, the fashion industry operates differently than cars. His challenge lies in addressing broader identity issues within Kering while maintaining the uniqueness of its brands. Will his approach succeed where others have struggled? Only time will tell.
