Lululemon Takes Action Against Knockoffs
Lululemon has officially registered the trademark name ‘LULULEMON DUPE.’ This bold move signals a new strategy for the activewear giant as it addresses the growing market of imitation products. By trademarking the term commonly used by shoppers to describe look-alike products, Lululemon aims to gain more control over its brand identity and fight against copycats in the fashion industry. 
Shifting the Narrative on ‘Dupes’
Traditionally, the term ‘dupe’ suggests a cheaper alternative that mimics higher-end products. Lululemon’s decision to trademark ‘LULULEMON DUPE’ is a clever way to reclaim the narrative and guard its intellectual property. The move could mean stricter measures against sellers who use the term to promote imitation products.
As counterfeit products flood the market, brands like Lululemon must innovate to protect their reputation and ensure authenticity for their customers. This trademark registration marks a significant step in that direction, showcasing the brand’s commitment to defending its image in the competitive fashion landscape.
