Luminous Blue, chosen by WGSN as the 2027 Colour of the Year, is making waves across the fashion and retail industries. This bold, vibrant blue is more than just a trend—it’s a statement. Brands are using it to create unforgettable experiences and stand out in crowded markets.
Why Luminous Blue?
Luminous Blue captures attention instantly. It evokes feelings of trust, innovation, and energy, making it the perfect choice for companies that want to make an impact. Major brands like IKEA and Burberry have already embraced this dynamic shade in their latest campaigns and in-store designs, using it to drive engagement and excitement around their products.
Setting New Standards in Retail
Companies are reimagining their brand activations with Luminous Blue. This color not only refreshes visual identities but also enhances customer experiences, from digital marketing to in-store displays. Its versatility allows brands to be creative while maintaining a unified and powerful brand presence. As more companies integrate Luminous Blue into their strategies, expect to see a wave of innovative, attention-grabbing campaigns that set a new benchmark for the industry.
Sources:
FashionUnited
