Max&Co., a renowned brand under the Max Mara Group, is all set to make its debut in the Indian market by early 2026. The expansion comes through a strategic master franchise agreement with Reliance Brands Limited, one of India’s leading retail conglomerates. This move marks a significant milestone for both companies as they aim to cater to India’s growing demand for international fashion labels.

Max&Co. and Reliance Brands: A Powerful Partnership
Max&Co. has built a reputation for its contemporary designs and premium quality, making it a favorite among fashion-conscious consumers globally. By joining hands with Reliance Brands, the Italian fashion label will leverage the local expertise and vast retail network of its Indian partner. This collaboration will introduce a wider audience in India to Max&Co.’s latest collections and signature styles.
What Shoppers Can Expect
Indian customers can look forward to an exciting array of apparel and accessories from Max&Co. The brand’s entry promises to add more diversity and sophistication to India’s luxury fashion scene. Industry experts predict that this partnership will further strengthen Reliance Brands’ portfolio and contribute to the evolving Indian retail landscape.
Sources:
fashionunited.com