Exciting Leadership Change at The Lycra Company
Melissa Riggs has officially stepped up to become the Chief Marketing Officer (CMO) at The Lycra Company. With more than 20 years of experience in brand development, Melissa is poised to lead the company’s marketing initiatives.
In her new role, Melissa Riggs aims to enhance the company’s marketing strategies and strengthen its brand presence in the fashion industry. Her extensive background in brand-building equips her with the skills needed to navigate the competitive landscape and drive growth at The Lycra Company.
