Meta AI Chats Now Fuel Targeted Ads: What Users Need to Know

Meta is changing how it uses your data. The tech giant now plans to use your conversations with its AI, including chats on Facebook, Instagram, and WhatsApp, to deliver even more targeted ads. This update means Meta’s artificial intelligence will analyze the content of your AI chats to better understand your interests and preferences.

Meta AI products and chat interfaces

How Meta’s AI Chat Data Drives Targeted Advertising

Meta claims this move will improve product recommendations and personalize ad experiences. However, users cannot opt out of this data collection. Privacy advocates have raised concerns about how much personal information Meta’s AI will gather. If you’re worried about your privacy, you might be wondering if these changes will apply in Europe, where stricter GDPR data laws are in place. For now, Meta has not confirmed whether European users will face these updates.

What Can You Do?

As AI becomes more integrated into everyday apps, staying informed is crucial. Regularly check your privacy settings and keep up with Meta’s announcements to understand how your information is used. While opting out is not currently an option, knowing what’s happening can help you make better choices about your digital footprint.

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