DIY Halloween Costumes Drive Sales Growth
Michaels and Primary have experienced a significant sales increase by tapping into a growing trend: customers making their own Halloween costumes. A recent survey of 1,000 Michaels shoppers revealed that 60% of people plan to create DIY costumes this year, reflecting a notable rise from 53% just last year. This shift underscores how more shoppers are opting for creativity and cost savings as they prepare for Halloween.
Retailers Tap into the DIY Spirit
Both Michaels and Primary have responded by expanding their offerings for DIY enthusiasts. They provide materials, inspiration, and easy-to-follow guides for creating unique costumes at home. By aligning their marketing and product selection with this consumer demand, these retailers not only boost sales but also build stronger connections with creative shoppers. As families look for budget-friendly and personalized costume options, retailers that cater to the DIY trend are poised for continued success.
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