Reviving a Classic Craft
Morgan emphasizes the importance of hand-built cars and their commitment to coachbuilding. This traditional method of crafting vehicles stands at the heart of Morgan’s ethos. The company believes that maintaining this artisanal approach is vital for its future. By focusing on coachbuilding, Morgan aims to preserve the unique character and craftsmanship that defines its cars.
As the automotive industry evolves, Morgan’s dedication to handcrafted vehicles showcases its commitment to quality. The company plans to invest more in this area, ensuring that every car remains a unique piece of art. Morgan’s strategy reflects a growing trend towards personalization and authenticity in car manufacturing, appealing to enthusiasts who value the craftsmanship behind each vehicle.
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