Halloween shopping is already underway for most consumers this year. Despite higher prices, a new survey shows that the vast majority of shoppers still plan to celebrate the spooky season with purchases. Retailers can expect a strong turnout as excitement for Halloween remains high.
Early Shoppers and Trending Purchases
Many consumers have already started buying costumes, decorations, and candy. This early start signals that Halloween continues to be a highly anticipated event, even as economic pressures rise. Shoppers are looking for value, but they are not skipping out on the festivities.
What This Means for Retailers
Retailers should prepare their shelves and online stores for a surge in demand. Special deals and early promotions could attract even more shoppers. Staying stocked and offering creative Halloween products will help businesses maximize sales during this popular season.
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