Mytheresa’s New Era
Munich-based fashion retailer Mytheresa will rebrand as LuxExperience following its recent acquisition by Yoox Net-a-Porter (YNAP). This strategic move aims to enhance the brand’s prestige while aligning with YNAP’s luxury portfolio.
Under this new branding, Mytheresa aims to amplify its commitment to delivering an unparalleled luxury shopping experience. Customers can expect innovative services and an expanded product range that reflects the evolving landscape of high-end fashion.
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