Asos Welcomes Natasja Laheij
Asos has officially appointed Natasja Laheij as its new chair, taking over from Jørgen Lindemann. Laheij is set to leverage her vast experience in the industry to steer the company towards new heights. With a robust background of 30 years at renowned companies such as Amazon, Google, and Deloitte, her leadership promises to bring innovative strategies to Asos.
Laheij’s appointment marks a significant turn for Asos as it continues to adapt in the fast-evolving fashion industry. Her expertise in tech and e-commerce will be vital in navigating challenges ahead, particularly in enhancing customer experience and driving growth. Asos is optimistic that her fresh perspective will invigorate the board and lead to successful initiatives.
