Kay Barron Leaves Net-a-Porter for a Bold New Venture
Kay Barron, the renowned fashion director at Net-a-Porter, has decided to step down from her role. But she isn’t slowing down—she’s diving headfirst into the tech-meets-fashion world with her new project: Vvend, a cutting-edge video commerce agency. This move has sent shockwaves through the fashion industry, as Barron has long been a tastemaker at one of the world’s most influential luxury retailers.
Vvend: Shoppable Video Content for the Modern Shopper
Vvend will focus on creating shoppable video content strategies, helping brands engage with customers in innovative ways. With video continuing to dominate digital content, Barron’s timing couldn’t be better. If there’s anyone who can turn video commerce into the next big thing, it’s probably the woman who helped define online luxury shopping.
Watching a fashion director trade in her runway seat for a director’s chair is the plot twist we didn’t know we needed. Will Vvend become the next big name in digital shopping? Only time will tell, but with Barron’s track record, we wouldn’t bet against it.
