Netflix has taken a bold step in the gaming industry by embracing Generative AI. After recently laying off human game developers, the streaming giant sees AI as a critical player in shaping the future of video game development. According to a Netflix executive, this technology represents a once in a generation opportunity.
With the evolving technology, Netflix aims to revolutionize how games are developed. The company believes that harnessing AI can lead to innovative game design and enhanced player experiences. As part of its strategy, Netflix is shifting focus toward technology that fills the gaps left by recent layoffs.