Understanding the Scarcity Model
New Balance has adopted a fascinating approach to marketing its sneakers. By releasing the Made in USA 1300JP model only once every five years, they create a sense of urgency among consumers. This scarcity generates excitement and drives demand, making these sneakers highly coveted.
With limited availability, fans are willing to pay a premium price for these sneakers. This strategy not only enhances the brand’s image but also reinforces customer loyalty. When consumers know that a product is rare, they tend to value it more. New Balance cleverly taps into this psychology to boost sales and maintain their status in the competitive sneaker market.
