New Era has taken its Formula 1 involvement to the next level by partnering with Atlassian Williams Racing. Starting from the 2026 F1 season, New Era will serve as the official supplier of team apparel and headwear, marking a fresh chapter for both brands in the fast-paced world of motorsport.
New Era x Williams Racing: A Stylish Collaboration
Fans and team members alike can look forward to exclusive New Era headwear and apparel designed specifically for Atlassian Williams Racing. This partnership will not only outfit the team but also extend to the fans, offering a chance to showcase their support in style. The collaboration promises innovative designs that blend racing heritage with New Era’s signature flair.
What This Means for F1 Fans
This strategic move allows New Era to cement its presence in global motorsport, while Williams Racing gains a strong lifestyle brand partner. Fans can expect limited-edition merchandise drops, team gear, and headwear that reflect the energy of the F1 circuit. As the 2026 season approaches, anticipation builds for the reveal of the first collection.
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