In a significant move, Next has successfully acquired the maternity brand Seraphine from administration. This acquisition comes on the heels of a strong performance in the second quarter, prompting the retailer to upgrade its profit guidance for the full year. The new strategy reflects Next’s commitment to expanding its brand portfolio and enhancing customer offerings.
This acquisition signals a positive trajectory for Next, as they not only rescue a beloved brand but also capitalize on the growing demand for maternity wear. With the recent Q2 sales exceeding expectations, Next is well-positioned to leverage Seraphine’s market presence. The upgrade in profit guidance reflects confidence in maintaining momentum through the second half of the year.
