In a significant development for the fashion industry, Next and Frasers Group have emerged as the top contenders to save the maternity wear brand Seraphine, which recently faced administration issues. This move follows Seraphine’s announcement of entering administration last week, raising concerns among loyal customers and stakeholders alike.
This news brings a glimmer of hope for the future of Seraphine, a beloved brand known for its stylish maternity clothing. The potential acquisition by such reputable retailers indicates a strong interest in revitalizing the brand and ensuring its offerings continue to reach expectant mothers.
