Nokia’s Brand Licensing Strategy
Nokia, once a giant in the mobile phone industry, hasn’t manufactured phones for years. However, the company is still leveraging its iconic brand name. As HMD’s licensing agreement with Nokia approaches its conclusion, the brand is actively seeking new partners to continue its legacy.
This strategic move indicates that Nokia is not ready to fade into obscurity. Instead, they aim to keep the brand alive in the competitive smartphone market. New licensing agreements could lead to innovative products that carry the Nokia name, appealing to both nostalgia and new customers.
