Celebrated designer Olivier Theyskens has unveiled his latest venture—a fresh fashion brand named Boloria. This exciting launch is in partnership with Weareone.world, the creative force behind the globally renowned Tomorrowland festival. Theyskens, known for his avant-garde approach and rich design heritage, continues to push boundaries by merging the worlds of high fashion and festival culture.
A New Era for Fashion and Music Collaboration
Boloria promises to blend innovative fashion with the vibrant, creative spirit of Tomorrowland. This partnership aims to introduce collections that capture both Theyskens’ unique aesthetic and the festival’s dynamic energy. Fans of haute couture and electronic music alike can look forward to exclusive designs and collaborative events that celebrate artistic freedom. Theyskens’ move signals a bold chapter in his career and sets Boloria on track to become a trailblazer in the fashion industry.
What to Expect from Boloria
With Theyskens at the helm, Boloria will offer pieces that reflect his signature style—dramatic, elegant, and forward-thinking. Collaboration with Tomorrowland organisers ensures that each collection will also echo the festival’s playful and inclusive atmosphere. Stay tuned as Boloria unveils its first line and redefines the intersection of fashion and music.
Sources:
FashionUnited: Olivier Theyskens establishes new fashion brand Boloria
