Transforming Content with Local Insights
Netflix’s local-first strategy has been pivotal in the global success of its hit series, ‘Squid Game’. According to Minyoung Kim, VP of Asia Content, this approach allows Netflix to cater to local tastes while creating universally appealing content. The streaming giant emphasizes the importance of understanding cultural nuances and preferences when developing its original programming. This strategy has not only captivated audiences in South Korea but has also resonated with viewers worldwide.
By leveraging local talent and storytelling, Netflix aims to make bold content choices that challenge traditional narratives. Kim asserts that the company strives to create big, bold swings in its programming, which has significantly shaped the international content landscape. This approach not only promotes diverse storytelling but also enhances viewer engagement across various markets.