British brand Passenger Clothing has decided to pause its expansion in the US. This strategic move comes in response to the increasing tariffs that have impacted its operations. Instead of continuing to push into the US market, Passenger Clothing will redirect its efforts towards its rapidly growing EU business.
This decision highlights the challenges companies face due to fluctuating trade policies. As tariffs increase, brands like Passenger must adapt quickly to maintain profitability. By focusing on the EU, where demand is surging, Passenger aims to strengthen its market presence and continue to thrive in a competitive landscape.
